St. Joseph Media Wins Five Pearl Awards Including Best Content Program

Our Media Group's collaborations with L'Oréal Canada, CHANEL, Sephora and Hong Kong & Thailand Tourism earned top honours at The Content Council's 2018 Pearl Awards recognizing excellence in content marketing.

We are excited to share our Media Group’s five wins at The Content Council’s 2018 Pearl Awards, held in New York City on December 7. Selected amongst the work of content marketers representing 153 brands and 21 countries, our winning programs are showcased below. We would also like to congratulate Adam Cholewa, Art Director for St. Joseph Media’s Strategic Content Labs, who took home Creative Director of the Year!

Gold, Best Overall Content Program
FASHION worked with Garnier Ultra Color to launch a first-to-market co-branded program. Using the hair colours as creative muse, and partnering with Ryerson’s Susan Rogers Fashion Institute (SRFI), we launched the FASHION X Garnier X Ryerson SRFI Ultra Color Challenge. The challenge was assigned to the three inaugural SRFI fellows who were each given an Ultra Color hue to interpret into their custom fashion design project. Each designer was assigned a model and a mentor to work with them over a four-week period. The models were each given a Garnier Ultra Color hair make-over by Garnier Official Hair Stylist, Roger Medina. The integrated program was played out in print, digital, social media and video. Watch the video to see behind the scenes and the final products.
Gold, Best Use of Photography and Bronze, Best Use of Video
In celebration of its 40th Anniversary, FASHION partnered with CHANEL to bring a special cover execution and fashion feature to life. The inside cover of FASHION‘s 40th anniversary edition featured a custom cover gate-fold spread of model Amber Witcomb wearing a CHANEL dress alongside the words of Lord Byron’s “She Walks in Beauty” (pictured below). The outside-back cover of the issue featured a CHANEL ad with a scent sample of the newly launched Gabrielle fragrance. The high-impact program played out in print, digital, social media and video. Watch the on-set video with Amber reciting the words to the poem for FASHION‘s anniversary shoot.
Silver, Best Use of Influencer Marketing
SEPHORA/Toronto Life Stylebook “The Beauty Sessions”
This past summer, our Toronto Life partnered with one of its favourite stores – the beauty mecca Sephora – to host a series of conversations with some of the most stylish women in the city. (Each of these beautiful people has a coveted place on Toronto Life Stylebook’s Best Dressed List.) Up first was the Beckerman Twins, who you can check out in the video.
Silver, Most Effective Travel & Leisure 
FASHION x Hong Kong & Thailand Tourism
For its Summer 2018 issue, our FASHION team partnered with Hong Kong and Thailand Tourism to create a unique co-branded program. The editorial team ventured to Hong Kong and Thailand to create a 33-page fashion and travel print cover feature starring model Shaughnessy Brown, long-form digital content, social media and video. You can read about every aspect of the whirlwind seven-day trip here or check out our nostalgic fashion film set in Hong Kong, one of many videos created through the program.
For complete details on this year’s Pearl Awards, including a list of all winners and a link to the awards ceremony photos, click here.